Ride NYC Forward!

Giant USA is donating 100 bikes to people in the New York City areas hit hardest by Hurricane Sandy. “Ride NYC Forward” is a partnership effort between Giant and two New York bicycle advocacy groups—Transportation Alternatives and Recycle-A-Bicycle—to improve mobility among residents in the stricken areas. Giant is sending 100 of its Revel 2 mountain bikes, as well as helmets and locks, to help people move about their neighborhoods and commute to work by bicycle.

"We want to help move NYC forward in the recovery from Hurricane Sandy,” said An Le, Giant Global Marketing Director. “Bikes can play a huge role in providing a sustainable mobility solution, and that’s what the Ride NYC Forward initiative is all about. With our partners Transportation Alternatives and Recycle-A-Bicycle, we are delivering Giant bikes and gear to the people who need them most."

The Revel 2 bikes, Giant Talos helmets and Giant U-locks have been shipped from three Giant distribution centers to Recycle-A-Bicycle’s warehouse in Long Island City, Queens. The non-profit organization—which uses bicycling to foster youth development, environmental education, community engagement and healthy living—has a large instructional facility where experienced volunteers are building the bikes. Recycle-A-Bicycle and Transportation Alternatives, New York City’s leading transportation advocacy organization, will work together to place the bicycles with affected residents in neighborhoods around the five boroughs most impacted by the storm, specifically Rockaway, Red Hook, the Lower East Side, and coastal Staten Island.

“Ride NYC Forward” stickers will be placed on the top tube of each bike, showing that it’s from the partnership of Giant, Transportation Alternatives, and Recycle-A-Bicycle.

"We're incredibly grateful to Giant USA for their very generous donation of 100 bikes for communities devastated by Hurricane Sandy," said Paul Steely White, Executive Director of Transportation Alternatives. "Thanks to the hurricane, it's clearer than ever that a robust variety of transportation choices—including bicycles—makes New York City stronger and more resilient. We'll be working hard with Recycle-a-Bicycle to get these bikes where they're needed most."

"Now more than ever, the bicycle is the way to go,” said Pasqualina Azzarello, Executive Director of Recycle-A-Bicycle. “We are grateful to partner with Giant USA and Transportation Alternatives to bring these bikes to people who need them most. Such a generous donation will serve to further relief efforts by providing transportation and delivering food and supplies. With the help of a dedicated team of mechanics and tremendous goodwill, we'll get neighborhoods and businesses growing again."

About Giant:
Giant, the world leader in bicycle technology and craftsmanship, has been devoted to cycling culture and sport since 1972. Today, Giant combines innovative technology and manufacturing expertise to create products that are perfectly suited to every type of rider. Committed to inspiring adventure in all cyclists, from casual to competitive, Giant aims to promote the cycling lifestyle all around the world. For more information, go to giant-bicycles.com.

About Recycle-A-Bicycle:
Recycle-A-Bicycle utilizes the bicycle as a resource to foster youth development, environmental education, community engagement, and healthy living. Through retail storefronts, social entrepreneurship, and innovative programs, Recycle-A-Bicycle empowers youth and communities of New York City and beyond. For more information, visit www.recycleabicycle.org

About Transportation Alternatives:
Transportation Alternatives is New York City's leading transportation advocacy organization, with a citywide network of tens of thousands of supporters committed to reclaiming New York City’s streets for people by ensuring that every New Yorker has safe space to walk and bike and access to public transportation.‬ Please go to www.transalt.org for more information.

_